The following is an interview with Geoff Hollington, creator of the Je Joue.
Those of you who don't know what the Je Joue is should do yourself a favor and check out their web site here.
Je Joue sounds like a French term. I'm terrible with other languages. What does Je Joue stand for (if anything)?
Indeed, it means “I Play”.
What made you decide to get into the sex toy business?
I’m a product designer and one day (I think it was September 2002) I had this idea: a massager that does foreplay-like movements without you having to move it yourself. The technology was there in one form or another, but nobody had put it together into an ‘intelligent vibrator’. Everywhere you’d look, designers and engineers were applying state of the art technologies to the products we use in our daily lives, there were even some highly sophisticated back, neck and foot massagers coming out of Japan, but when it came to sensual, sexy products, there were only cheap gimmicks and a serious overall lack of sophistication.